A lot of my advertising friends have been making fun of the ads out there as of recent. It’s hard not to notice. Visa, Bank of America, Sun Trust, Hyundai…they all say some rendition of “in times like these”. Apparently, these times…are different. They certainly feel that way.
Everyone has an opinion on how life is going to change in this new world we have just discovered — the one with villains who live on Wall Street, and corpses of the working class all over our nice, subprime front yards.
The morning I was laid off (restructured? fired?), I had my laptop cords dangling behind me as I raced to get on a client call in a big glassy conference room, and I thought to myself, is this it? Is this how I am going to live, every day racing to another beatdown, trying to impress a client whose focus is on how to trick consumers (in this case, farmers) into buying their overpriced, German-branded herbicides and fungicides?
This new life sounds great. Perhaps we’ll have less money for lattes, or we can’t order the expensive wine, and maybe I’ll have to develop a new response when my brain signals “buy something, anything, feel the rush”. It seems worth it. Because I smelled the spring flowers today on my run at 3:15 p.m…and my boyfriend and I looked at each other over dinner tonight and we really saw one another for the first time in a long time.
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